Must-Buy Johor Souvenir Food
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When you travel to Johor, shopping for local souvenirs is more than just buying gifts—it’s about bringing back the taste of Johor’s rich food heritage.
From century-old bakeries to modern artisanal brands, Johor is full of signature snacks, pastries, and local delicacies that you can easily pack home for your loved ones.
If you are wondering what food souvenirs to buy in Johor, here are the top must-buy Johor souvenir foods and where you can get them. |
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Hiap Joo Bakery (协裕面包) – The Legendary Banana Cake
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| Image credit: Peter LBK |
pin_drop 13, Jalan Tan Hiok Nee, Bandar Johor Bahru, 80000 Johor Bahru, Johor.
If there’s one souvenir that defines Johor Bahru, it is undoubtedly Hiap Joo Bakery’s banana cake. Established in 1919, this bakery has been around for more than a century and is still using a traditional wood-fired oven to bake its bread and cakes. |
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| Image credit: Juliyah, Samian Iman, 조현철 |
The star product—the banana cake—is moist, fluffy, and carries a natural sweetness from ripe bananas, with a subtle smoky aroma from the old brick oven. Every day, locals and tourists form long queues just to grab a box before it sells out by noon. In addition to banana cake, their coconut buns and kaya buns are also highly recommended.
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Yuen Fatt Biscuit Shop (源发饼家) – Famous Shanghai Mooncakes in Kluang
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| Image Credit: 飞龙James |
pin_drop 39, Jln Haji Manap Nordin, Taman Kluang Baru, 86000 Kluang, Johor
If you’re in Johor, one must-buy souvenir is the Shanghai Mooncakes from Yuen Fatt Biscuit Confectionery (源发饼家) in Kluang.
Unlike the usual round mooncakes, Yuen Fatt’s version comes in a unique oval shape, often compared to a rugby ball or fish, making it instantly recognizable. |
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| Steven Wong Ong Eng Chong Rachel Chin |
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Flavors like pandan, black sesame, and lotus paste are favorites, with just the right sweetness and a buttery pastry that melts in your mouth.
During the Mid-Autumn Festival, long queues form outside the shop, a true sign of how loved these mooncakes are. |
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Xiao Mei Famous Muar Otak-Otak (麻坡正宗小妹乌达)
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| Image credit: MK Sysb |
pin_drop 24, Jalan Hashim, 84000 Muar, Johor Darul Ta'zim
When you think of otak-otak, the first place that comes to mind is Muar. This grilled fish paste snack wrapped in banana leaves is a true Johor delicacy, and the famous Xiao Mei Otak-Otak is one of the best-known brands.
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| Image credit: Pei Chen Yeo |
Their otak-otak is made with fresh fish, coconut milk, and a blend of spices, giving it a fragrant, spicy-sweet taste. Visitors can enjoy it fresh from the grill at their shop or bring home frozen packs that keep the flavor intact. Bringing back a pack of otak-otak is like packing a taste of Muar itself.
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Kluang Coffee Powder Factory (居銮咖啡粉厂) – Traditional Coffee Since 1966
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| Image Credit: Kluang Coffee Powder Factory Sdn Bhd |
pin_drop 76, Jalan Besar, Kampung Yap Tau Sah, 86000 Kluang, Johor Darul Ta'zim
Coffee lovers should not miss a trip to Kluang Coffee Powder Factory, a household name in Johor since 1966. Known for its rich, robust flavor and traditional roasting methods, this coffee is deeply connected with Johor’s kopitiam culture.
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| Image credit: Kluang Coffee Powder Factory Sdn Bhd |
TThe factory produces coffee powder, beans, and instant mixes that are perfect for making traditional Malaysian kopi at home. A visit here also gives you the chance to see how coffee is roasted and packed.
Whether you’re buying for yourself or as a souvenir for friends, Kluang coffee is an affordable and practical choice.
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Tong Huat Traditional Confectionery (东发传统饼家) – Handmade Pastries in Kluang
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| Image Credit: Yang |
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pin_drop 28, Jln Cantik, Kampung Masjid Lama, 86000 Kluang, Johor Darul Ta'zim
Another must-visit in Kluang is the Tong Huat Traditional Confectionery, well-loved for its traditional pastries like tau sar piah, kaya puff, and salted egg pastries. Everything is made by hand in small batches, ensuring freshness and authenticity.
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| Image Credit: Javier Lim |
The pastries are crispy on the outside, soft inside, and carry just the right balance of sweetness. During festive seasons, Tong Huat is especially busy as both locals and tourists flock here to stock up on pastries as gifts.
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Layang Food SDN. BHD.
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| Image Credit: Law Koh |
pin_drop 161, Jln Layang Layang - Renggam, Layang-layang, 81850 Layang-Layang, Johor Darul Ta'zim
When it comes to Johor souvenirs, kerepek (traditional crispy chips) from Layang Food Sdn. Bhd. are a top choice. Located in Layang-Layang, Johor, this brand is well-known for producing a wide range of kerepek such as banana chips, tapioca chips, and spicy potato crisps. |
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| Image Credit: Edawrd Yee, Chow Hon Keong, Christie Chong, Liu Yusheng |
| Loved by both locals and tourists, these crunchy snacks are packed with flavor and come in convenient packs—perfect as gifts or for your own snacking. Affordable, tasty, and authentically Johorean, Layang Food kerepek is a must-buy whenever you’re in Johor. |
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Su Xiao Xian (酥小仙礼饼) – Traditional Wedding Pastries in Johor Bahru
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| Image Credit: 酥小仙 - 婚嫁礼饼专卖店 SU XIAO XIAN (KSL) |
pin_drop G-K010 Ground Floor, KSL City Mall, 33, Jalan Seladang, Taman Abad, 80250 Johor Bahru, Johor Darul Ta'zim
Su Xiao Xian specializes in traditional Chinese wedding pastries, but it has also become a popular stop for travelers looking for unique souvenirs.
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| Image Credit: Tricia Loh |
| Their signature items include mung bean biscuits, sesame cakes, and festive cookies, all beautifully packed in elegant boxes. The pastries retain their old-world charm but are presented with a modern twist, making them a great gift choice. |
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THE LAPISERIE Atelier – Premium Lapis Cake & Cookies in Johor Bahru
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| Image Credit: THE LAPISERIE Atelier | Top Rated Artisanal Lapis & Cookies |
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pin_drop Lot SK11, Level 2, City Centre, Komtar JBCC, Bandar Johor Bahru, 80888 Johor Bahru, Johor Darul Ta'zim
For a more modern, artisanal souvenir, THE LAPISERIE Atelier offers luxurious lapis cakes (Indonesian thousand-layer cakes) and premium cookies. Unlike mass-produced versions, their lapis cakes are rich, buttery, and crafted with premium ingredients.
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| Image Credit: THE LAPISERIE Atelier | Top Rated Artisanal Lapis & Cookies |
Popular flavors include original butter, chocolate, and prunes. Their cookies are also elegantly packaged, making them a popular choice for corporate gifts or festive occasions. This is a great option if you’re looking for something more refined and Instagram-worthy.
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| Image Credit: Edwin Mong |
This is a great option if you’re looking for something more refined and Instagram-worthy.
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